To improve Ford's brand image and top-line via focused internal and external brand promotion events targeted at the Asian-Indian population.  Brand Promotion at India Day (External Event), Organize lab tours to create Ford Brand Ambassadors, Brand Promotion at various grassroots external events in the community. Go Further Objective: Work with Ford Diversity Marketing to support ethnic marketing.  Work closely with Ford India on enhancing & simplifying the NRI A-plan.

To improve Ford's bottom-line by developing strong future leaders – via executive & leadership shadowing and mentoring programs, lunch & learn sessions with senior executives, networking events and seminars with external speakers. Go Further Objective: Connecting with ERG’s from other companies, Career Development presentations and self development seminars.  Cultural Mentoring and local help and support for ISEs into the US from India

To enhance Ford's presence in the community through volunteering activities Model Team community service events during Accelerated Action and Global Week of Caring, Supporting and provide judges for Academic Organizations. Go Further Objective: Work with other diversity groups in SE Michigan for joint effort (Warriors in Pink, Susan Komen, Walkathons and other local initiatives).

partnership with local organizations and publications like India League of America, Asian Indian Women's Association, Asian Pacific American Chamber of Commerce (APACC), American Society of Engineers of Indian Origin (ASEI) & The Indian Scene. Go Further Objective: Participating and presenting in national conventions involving Professional Asian Indian Associations.  Sharing best practices and reaching to other employee resource groups in the SE Michigan

Leverage & evolve our "Global" scale & synergies via joint initiatives with other regions.  Support India based community organizations. Go Further Objective: Sponsor & Adopt a school in Manipur and expand Digital literacy program in India.

Help improve the top line Increase sales to Asian Indian consumers in the U.S. Participate in key events that provide product exposure and key product data and facts to targeted demographics Develop an integrated approach with Ford Marketing targeted towards the Asian Indian community Heighten brand and quality awareness Support sales of Ford products in the Indian sub-continent    Help improve the bottom line Improve organizational capability by facilitating the professional and managerial development of Asian Indian employees Provide learning opportunities through executive shadowing and mentoring Organize networking with successful role models Organize lunch and learn sessions on topics of relevance Organize general membership networking events    Help improve Ford image Engage in corporate citizenship programs and community outreach efforts that provide favorable visibility for Ford Adopt select charitable initiatives that are relevant to India and Asian Indians Align with community and professional organizations that can help form favorable consumer opinion of Ford, and enhance Ford presence and influence Enhance cross-cultural and information exchange Improve awareness and understanding of Asian Indian culture consistent with Ford diversity initiatives Organize events promoting cross-cultural participation and support