Text-to-give is an innovative fundraising technique that allows people to make donations to organizations using their mobile phones. Donors may text donations to their favorite organizations using their phones’ default messaging apps.
Text-to-give has quickly become a need in the charity sector, and for good reason: it works. Individual contributors gave an estimated $43 million through text messages in the aftermath of the 2010 Haiti earthquake. Text donations, in addition to increasing income, assist organizations to increase donor engagement and retention, allowing them to secure long-term support for their cause.
In this article, we will give you the complete introduction of the Text-to-give strategy and also discuss text giving benefits, as well as the downside of using text giving.
What is Text-to-Give?
Nonprofits and other cause-based groups can collect money through text message using text-to-give. Anyone can donate to your organization by texting a chosen phone number to a text-to-give service.
Although the method varies depending on the platform, donors are generally required to text a cash amount or a phrase to a specified text-to-give number. They will then either get a confirmation SMS with a link to a contribution form or the amount gets charged on the donor’s monthly mobile bill.
How does Text Giving Work?
The text-to-give procedure varies based on the tools and platform used to collect donations, but it is typically simple whether utilizing a specific text-to-give platform or a payment platform.
STEP 1: Set-up the Keywords
The nonprofit creates a keyword of their choosing (e.g., DONATE). Depending on the platform, numerous keywords can be established to correlate with different cash amounts (for example, text DONATE15 to contribute $15, text DONATE05 to donate $5, and so on).
STEP 2: Advertise your Text-to-Give Campaign
Display your keyword and phone number everywhere your target audience is likely to interact with you (e.g., social media, website, email, radio, newspaper). Depending on the text-to-give technology, you may be issued a campaign-specific phone number or shortcode. Other platforms may permit you to utilize your current company phone number, which is excellent.
STEP 3: The Donor Texts the Number with the Keyword
The donor texts the keyword to the linked phone number and receives an auto-response text message, which begins the contribution. From there, depending upon the service either a text message will be sent that contains a link to the contribution page with a link to a secure payment platform or the donation may be charged on their monthly mobile bill.
STEP 4: Donation is made
The donor chooses to go with the texted amount or set their contribution amount. They may also choose to make a recurring payment or a monthly payment. Once the payment is done, the firm and the donor will get the receipts. And now you can add their name to your ever-growing contributors’ list and innovatively thank them.
What are the Benefits of Text-to-Give?
When used in the proper environment, text-to-give offers several advantages. The simplicity of this fundraising approach is what makes it so successful and popular among organizations and contributors. The best thing is that it is incredibly simple to get started and makes use of the convenience of contributing via mobile phones.
1] Operate from Anywhere
Text-to-give technology enables users to donate to organizations of their choice straight from their mobile devices’ text messaging apps. This method of fundraising allows groups to solicit funds at any time and from any location. It also meets contributors where they are, which is frequently on their smartphones.
2] Easy to Operate
Text-to-give is one of the most straightforward methods of giving. A transaction may be accomplished in only a few clicks with the proper text-to-give software.
3] Using Widely Available Infrastructure
Because most individuals use mobile phones daily, texting to donate is a simple process. Donors may contribute without much difficulty because the learning curve is minimal.
4] Impulse/Fast Giving
Donors who donate through SMS generally make a snap decision in response to pictures they saw on television, with little to no previous research. Furthermore, because the chance to contribute is so instantaneous and the procedure is so quick, donors are more likely to follow through with their first impulse and are less likely to become side-tracked. Online donations, for example, typically take more thought.
The Downside of Using Text Giving
1] No Storytelling
There is very little space for you to convey your organization’s narrative, share the campaign’s mission, and show contributors how they can have a real difference. A lack of storytelling might leave supporters with a slew of unanswered questions, such as:
– To which campaign am I donating?
– Who will be directly benefited by my contribution?
– How does this relate to the nonprofit’s mission?
– Is this gift truly having an effect?
– Can I rely on this SMS message?
These questions are readily answered with the right branding on your campaign website, but text-to-give does not allow you to incorporate that in your appeal.
2] It takes Time to Access the Funds
If your organizations partner with cellular carriers to operate text-to-give campaigns, the proceeds will be sent to the nonprofit whenever contributors pay their phone bills, which might take 30 to 60 days. This might be challenging, especially if your group is seeking funds to help with an immediate need. For example, if a natural disaster occurs, you may have difficulty using the cash you’ve received to give urgent help to those in need. Not to forget that certain carriers will deduct a charge from the donation. This lack of consistency has the potential to wreak havoc on your financial flow and budgeting.
3] Close to Zero Recurring Donations
A one-time donation isn’t always a negative thing; you’re still receiving support for your cause. A frequent contributor, on the other hand, is 440% more valuable to your organization than a one-time donation, according to our latest study (https://learn.classy.org/state-of-modern-philanthropy-2018?sfdc_cid=701440000003jyb).
If you can’t take care of your contributors beyond a one-time contribution, you’re throwing money away. Thus, although text-to-give encourages one-time contributions, it hinders long-term sustainability by not allowing supporters to join up as regular contributors.
Purchasing fundraising software of any kind may be a big investment for your organization. Text-to-give software costs include the program itself, payment service fees, maintenance and installation expenses, supplier fees, shortcodes, and extra keywords and messages. Of course, certain text-to-give providers will be less expensive than others, so your organization may not even have to incur all of these expenses.
IconnectX gives non-profit a sustainable and affordable text-to-give platform. You can click here to know more.
5] Lack of Donor Data
When someone contributes via text-to-give, that’s it. You are unable to collect data other than the amount raised is the greatest failure of text-to-give.
An effective fundraising plan requires donor data to manage donors and encourage them to raise future donations, join up as regular contributors, or soft introduce a new initiative. You’re locked in the domain of “I guess” rather than the concrete reality of “I know” if you don’t have access to this information. As a result, your future funding attempts and your total profits may suffer.
Benefits of Text to Give with IConnetX
There is no shortage of text-to-give platforms, however, if you are looking for a flexible and affordable option IConnectX is a great option. Here’s what you get from IConnectX services:
- The private mobile number included with each event
- Custom donation amounts
- Secure payment process
- Email support
- Donation receipts
- Full reports on donations
- Social Media sharing
- Live Software Support
- Secure payment processing
- File generation for CRM input
As you can see, text-to-donate is a strong fundraising tool that many organizations have been using for a long time. If you haven’t already taken advantage of the opportunity, it’s never too late!
The first cell phone came into being just 30 years ago. Our cell phones have been able to connect to the Internet for just 15 years. And just within the past 2 years, mobile giving has passed fundraising through desktop – we are online on our phones more than we are on our computers. That is a lot of technological change in a very short amount of time. Of course, nonprofits must adapt to keep up. If you didn’t grow up around technology like the millennial generation, how can you adopt the latest technology trends to help nonprofit organizations more efficiently?
To make the donation process easy for you, here are some features and methods of the iConnectX online donation process. iConnectX tool is easy for donors to use for all levels of nonprofit fundraising. There are several fundraising sites available for both individuals and nonprofits. iConnectX has made it possible for both.
iConnectX’s user-friendly platform enables anyone to set up a fundraising page to raise funds for the cause you are passionate about.
iConnectX has set itself as a platform for nonprofit fundraising to help nonprofits reach their goals.
Support Your Cause
Promote donations from your advocacy site in iConnectX, your fundraisers and events. Any collected monies are sent to your nonprofit weekly.
Increase Your Donations
Solicit donations on your advocacy page within iConnectX, also on your fundraisers and in your event pages. We make it easy by integrating the payment form from a single click button. Payments are sent to your nonprofit directly.
Fundraising Tool to Watch
iConnectX has features a new set of online fundraising tools that are timely and relevant for the year to come. This year’s tools tap into fundraising trends that have emerged because of the COVID19 pandemic, from text giving or mobile giving to virtual events to online donations for nonprofits.
In this guide, we will deep dive to understand the online donations process, new fundraising trends and more. Nonprofits are not immune to the new changes and COVID19 has forced many nonprofits cancel their fundraising events resulting loss of revenue to support the cause.
Turning one-time donors into recurring donors remains one of the major challenges for nonprofits. The benefits of recurring donations are obvious – more funds and the ability to plan more events and programs. Due to the cancelation of nonprofit events, nonprofits losing the funds.
iConnectX, a fundraising tool for nonprofits, offering a platform for millions of 501c charities to create virtual events, online auctions, ticketed events, online donations for charities and more. In this guide, we will deep dive to understand the iConnectX’s Online Donation process.
How to Accept Donations Online
- Select the nonprofits based on City or Industry to make online donation
- Go to the nonprofit page and click on Donate button
- Choose the option to donate with or without registering on iConnectX
- Enter the amount to donate and other details
- Save your details for future recurring donations
- Receive the receipt on your registered mail for your donation
What Are the Best Nonprofits to Make Donations?
Once if you have decided that you want to support a cause based on your interest. The next process is to find the best nonprofits based on industry or city that will use your fund to make impact on the community. If you are making donations then it should not be hard, iConnectX have brought you more than best charities to donate to and 1.5 million non-boarded charities to donate to on our platform. Whether you are looking for charities supporting coronavirus programs or charities doing educational work – iConnectX has listed nonprofit for every cause. Find the list of best charities to donate to.
We are living in the era of smartphones where we prefer to do almost all our transactions on our mobiles. Most businesses had no option but to create mobile-friendly websites and apps so that they can cater to their audience. Nonprofits also needed to adapt to the smartphone era and introduce mobile-friendly techniques to connect to their audience. Text-to-give was a concept introduced to make it easier for donors to contribute to charities with their smartphones.
What is text giving?
Text-to-give or text to donate is a technique where donors text a specific keyword and an amount they wish to donate to a predetermined number. Donors can contribute to a fundraising campaign of a charity to the annual fund.
Let’s now understand how the text giving process works:
- The nonprofit will need to choose a text-giving platform to set up the text-to-give.
- Once the text-to-give system is set up, the nonprofit will need to raise awareness towards it using different promotional strategies.
- Donors will need to type in a keyword specified by the nonprofit and the amount they wish to donate and send the text to a number specified by the nonprofit.
- Once the donor texts, he will receive an acknowledgment and be guided to a responsive donation form. He can fill in the details in the form to donate.
- The nonprofit will send an acknowledgment of receipt of donation to the donor.
It is a straightforward donation process for both, the donors and the nonprofit. Mobile giving has become a popular method of donating because of the rising number of mobile users worldwide.
Besides this there are several other reasons why nonprofits use text giving:
- Text giving has emerged as the simplest method to donate in current times when the pandemic has made it difficult for nonprofits to hold fundraisers.
- It is one of the fastest methods to donate because of the simplicity of the process. The simplicity and speed of the process make it a popular choice among donors.
- Text giving makes it easier for donors to donate on the move. They can donate from anywhere at a time of their convenience. This helps attract more donors.
- This method helps nonprofits build a better relationship with donors because it offers a method of direct communication. The donors can donate directly and receive an acknowledgment instantly for their donations. This builds trust and confidence in the minds of the donors for the nonprofit.
- Nonprofits that offer mobile giving as a method for donating can reach a larger audience because the number of mobile users is large and is constantly growing.
- With effective promotional strategies, nonprofits can reach a wide audience across different age groups and ethnicity.
- Donors who may be hesitant to donate in case they want to donate small amounts find this method a great option.
- Mobile giving also encourages donors to make multiple donations because of the simplicity of the process.
- Text giving is a cost-effective method of donation. This method reduces the costs involved in setting up the donation process. The major cost involved is that of investing in a text-giving platform. Choosing a platform that works in a hassle-free manner and is easy to set up streamlines the mobile giving process for the nonprofit and the donors. iConnectX is one of the best text-to-give platforms that covers all aspects of mobile giving.
It is because of these reasons that text giving is being offered by most nonprofits extensively as a method to make donations. Since it is widely used by several nonprofits, you will need to make special efforts to stand out in the crowd!
You will need to put on your thinking caps and create text-giving campaigns that reach a wide audience and engage them.
Here are some best text giving practices that help you create successful campaigns:
1. Establish your Fundraising Goals
Determine what you wish to achieve through the text to give the campaign. Establish clear fundraising goals and the metrics against which you can measure your goals.
2. Keep Short Code Simple
Shortcode is the alphanumeric code that donors will need to type while donating.
Each text-giving platform has certain specifications to be adhered to while creating the shortcode. Make sure that you find out these specifications before creating your code.
These are details like the number of characters in the code, if the code is case-sensitive, etc.
Creating the shortcode will require some out-of-the-box thinking.
The code must indicate the type of charity it is being used for. For instance, if the charity works for environmental protection, it can have words like GREEN or ENVIRO, etc.
Make sure that you keep the code simple so that is easy to type and remember. Avoid using such a combination of letters which can lead to typographical errors. Complex codes may even discourage donors.
3. Make Forms Straightforward
After the donor texts the shortcode, he will be directed to a donor form. These forms must be simple and straightforward. It is recommended that you do not ask donors for too many details. Create a simple form that does not take too long to fill. However, the form must be designed such that it provides you all the essential information about the donors.
4. Promote Text Giving Campaign
To reach a wider audience across different demographics you must use multichannel marketing strategies.
You will need to create promotional strategies that reach a wide audience. Digital marketing techniques like social media marketing, email marketing, etc. can help you spread the word about your campaign. You could consider using promotional tee-shirts, etc.
Your website is a great platform where you can communicate to your audience details about your campaign. You can promote your campaign with print and online advertising.
It is best to allocate a fixed marketing budget and strategize according to the funds in your kitty. Based on your budget you can choose the right mix of promotional strategies to increase the visibility of your campaign.
5. Instruct Supporters
Once you have promoted your campaign, you will have many supporters who will want to participate in your fundraiser.
It is recommended that you help your supporters by instructing them on how to use mobile giving. Although some of these donors may know how it works, it might be a new concept for others. So, make the process easy for your donors by guiding them.
You can do this by sharing step-wise instructions of how it works in the form of infographics, videos, pictures, etc. These can be shared on your website, social media, and other channels. You can also share it in your newsletters with your email subscribers.
In addition to this, you could consider sharing this information in flyers that can be distributed. Another effective method is holding live sessions where you can explain the process to your attendees.
6. Offer Multiple Donation Option
It is recommended that you do not indicate a preset amount for donation. The reason is that this could discourage many donors who may not be able to donate that amount.
Even if you include options of specific amounts to be donated in the form, ensure that you add a custom field where donors can donate an amount of their choice. This approach encourages more donors to contribute.
In addition to this, you can offer an option for recurring donations wherein the donors contribute a fixed amount to the charity monthly. Recurring donations are especially popular among small donors. A recurring donor is also beneficial for the nonprofit.
Hence, it is a good strategy to offer flexible donation options to your donors.
7. Thank you Donors
The best way to build a long-term relationship with your donors is through clear communication. One of the starting points of building a communication channel is by sending personal thank you messages to your donors. Personal communication with your donors helps build trust and confidence. So, make sure that you acknowledge the contributions of your donors by thanking them for their donations. You can thank your donors by sending emails with thank you messages.
8. Review Donors
Once the campaign is over, you will need to check its efficacy based on the funds raised. You can assess your performance based on the data collected.
You can compare the results of your current campaign with your previous fundraisers. You can also check the success of different marketing strategies used, etc.
You can also check whether you have reached the desired goals.
In addition to this, you can conduct an online survey to get feedback from your donors on their experience.
These insights will help you create your future campaigns.
Nonprofits need to change their online fundraising strategies from time to time based on the changing needs of their audience. With the rising number of smartphone users across the globe, mobile giving is no longer an option but a must for nonprofits.
Are you using a fundraising thermometer for your nonprofit? Did you know that they are the easiest way to track your fundraising goal? Besides, they offer complete transparency about your nonprofit to your donors!
Most nonprofits are already using fundraising thermometers for managing their fundraising. If you have not started using one, it’s time you did too!
Here’s a quick overview of the fundraising thermometer:
What is a fundraising thermometer?
We know that a thermometer checks the temperature of something. On the same lines, a fundraising thermometer indicates how “hot” your fundraising campaign is! Simply put, a fundraising thermometer indicates the amount of funds your fundraising campaign has generated. It is essentially like a fundraising goal tracker that helps you assess how close or far you are from your fundraising goals.
It is a way of displaying to the audience using the symbol of a thermometer with the analogy of temperature rise. As the temperature in the fundraising thermometer moves from cold to hot, it indicates that the donations are getting closer to the target goal. So, the hottest temperature is reached when the fundraiser reaches its goal.
Fundraising thermometers are known by different names fundraising meter, donation thermometer, or goal thermometer.
Why must you use a fundraising thermometer?
1. Visual Confirmation of Donation
When a donor contributes to a fundraising campaign and he sees the rise in the reading on the fundraising goal thermometer, he gets a visual confirmation of his donation. It is an established fact that visuals have a greater impact on people.
This helps the nonprofit offer complete transparency to its donors. This goes on to build trust and loyalty among the donors.
2. Encourage Donations
When donors see the reading on the thermometer slowly inching towards its fundraising goal, they are motivated to donate more to speed up the process.
A fundraising thermometer is extremely effective in encouraging donors to help the nonprofit reach its goals.
When the nonprofit reach its goals, the donors feel good because they can see that they have played a part in this endeavor. It boosts the donor morale to know that they have done their bit for society.
This builds brand loyalty towards your nonprofit.
3. Effective in Engaging Niche Audience
When donors participate in a fundraising campaign and receive instant gratification for what they have done through the fundraising thermometer, they get a sense of fulfillment.
This is how it works. People like to see any task they take up getting completed. So, when they watch the fundraising thermometer proceed towards its goals, it fills them with excitement to track the progress. This engages them until the end of the campaign. Besides, when they feel that the thermometer is not progressing at the speed it should, they might even go an extra mile and add more to hasten the process.
Once the fundraising goal is reached, the donors feel a sense of personal achievement. They get a feeling of accomplishment on reaching a milestone. This also helps in building the community as donors feel that they have achieved something together, as a community.
4. Team Crowdfunding Thermometers Encourage Peer to Peer Fundraising
By using the team crowdfunding thermometer, you can ask your peer-to-peer fundraisers to set goals on their page. And, the progress on pages of different team members can be consolidated to indicate the overall progress of the fundraising campaign on your campaign page.
Fundraising thermometers are dynamic, in the words, they give live updates on the progress of the fundraising donations towards its goals. These real-time updates can be displayed on large screens at outdoor events for the participants to watch.
Live fundraising thermometers can also be integrated with devices such as tablets, mobiles, desktops, etc. for the convenience of the donors, staff, and others involved with the fundraising campaign.
Several brands create and market fundraising thermometers with different features. Besides these ready-to-use platforms, there are several DIY templates available that can be used to develop a nonprofit donation platform.
Here’s a guide to the features you need for your nonprofit’s fundraising thermometer:
- Choose a fundraising goal tracker that can be customized with your brand logo and colors.
- Optionally, you can choose a template that is aligned with the cause your nonprofit is supporting. This sends a reminder to your donors about the mission of your nonprofit and how their donations are going to be used.
- Ensure that the fundraising meter tracks donations with live updates in real-time.
- Check if the fundraising meter includes a “donor roll.” A donor roll displays new donations as and when they are added.
- It is recommended that you choose a donation tracker in which the anonymity of the donors is maintained.
- The fundraising thermometer must include the Text-to-donate code in addition to the campaign-specific code.
In case, you are looking for fundraising thermometer alternatives to offer something different to your donors, you could try the visual fundraising tracking option.
A fundraising thermometer essentially tracks the progress of the fundraising campaign in terms of the funds generated as it heads towards its ultimate goal. In visual fundraising tracking the basic concept is the same aka indicating the progress of a fundraiser but it is depicted through imagery. An image is created which gets filled up as donations are added.
Some examples of imagery used in visual fundraising tracking are using an image of a night sky that fills up with stars with each donation received. Optionally, an image of a tree can be used where a flower blooms each time a donation is added.
Imagery can be used in innovative ways to choose images that are aligned with the cause supported by the nonprofit. For instance, if your nonprofit is working on saving rainforests, you could use an image of a ground in which a plant/tree sprouts up every time a donation is made.
This concept is also effective in engaging the audience as it clearly indicates their participation in the fundraising campaign. The main advantage of this method is that it does not indicate the exact amount donated. This encourages participation by donors who are hesitant in donating small amounts. This is because they can view their donation in a symbolic form like a star or a flower without the exact amount being displayed.
Visual fundraising is able to attract more small donors. This approach gives the donors the satisfaction of having participated in a philanthropic venture even if they are unable to donate large sums of money.
However, this method suffers from the drawback that it lacks the transparency that fundraising thermometer offers. Also, in a fundraising thermometer the donors can view in numeric value the exact amount reached and how close or further the fundraising goal amount is!
Whether you choose a conventional fundraising thermometer or a visual fundraiser tracking, here are some tools that can simplify your task of creating the platform:
- Microsoft Word
- Certain CRMs include built-in features that enable you to create fundraising thermometers.
In addition to these, you have the option of using an online fundraising platform like iConnectX.
Online platforms offer several benefits:
- These pre-designed platforms are ready to use. So, you can get started right away without investing time and effort in designing one.
- Online platforms are automated. Hence, they update the progress of your fundraiser automatically.
- These platforms can sync with multiple fundraising campaigns enabling you to track the progress on all of them.
- Online fundraising thermometers can be easily embedded on your website providing live updates to visitors on your website.
Fundraising thermometers are the best way to build the trust and confidence of your donors. They encourage donations and help in community building. With healthy growth in philanthropy and giving worldwide, it is a good idea to invest in a fundraising thermometer for your nonprofit, if you aren’t already using one!
Connect with the Experts at iConnectX for more on fundraising thermometers to track your fundraising goals!
If you are running a nonprofit, then you will know that organizing fundraising campaigns can be quite a task!
Especially in the current scenario when some of the tried-and-tested fundraising strategies cannot be implemented because of the pandemic.
It is heartening to note that despite the pandemic, many donors have donated in different ways to various charities. However, the onus is on nonprofits to associate with charities that donors care about and think of innovative fundraising strategies.
When we think of types of fundraising methods, nonprofit events like auctions, organizing 5km runs, etc. come to mind. However, given the current circumstances, we realize that fundraising methods need complete revamping. Simply put nonprofits need to think of digital methods of raising funds instead of physical ones, at least for now!
The last year has witnessed many events being organized virtually. Nonprofits have also successfully organized online auctions, etc. to generate funds. Another aspect of fundraising that became relevant last year was building trust with donors by communicating with them through emails or social media campaigns.
Managing so many things like email marketing, social media marketing, virtual events, choosing types of fundraising methods, budget shortfalls, can get quite overwhelming for a non-profit.
It is best to develop a fundraising strategy plan that is aligned with your nonprofit and work towards your goals.
So, take a deep breath, sit back, and read on for a comprehensive fundraising strategy plan and customize it according to the needs of your brand!
1. Align your Strategy with your Brand
There are so many nonprofit fundraising strategies like crowdfunding, peer-to-peer funding, etc. that it can be quite confusing to choose the right one for your nonprofit.
A word of caution, many nonprofits lose track of their goals when they get caught up in all these strategies especially when they try to implement strategies that might be working for others.
So, to make sure that you stay on track with your goals, here’s what you need to do!
Establish your fundraising goals that are aligned with the mission of your nonprofit. This can be your strategic goal for the entire year or a long-term goal.
Next, break down your goals into “bite-sized” objectives. These objectives can be the monthly fundraising targets that you can plan to achieve with the help of your fundraising campaigns.
Determine your budget for each fundraising campaign.
Establish teams to plan these campaigns. Make sure that you include board members, members of staff, volunteers, interested donors as a part of your campaigns.
You must plan your fundraising strategy based on insights and relevant data. For this, you need to research your past campaigns. This data will help you understand what strategies worked/did not work for your nonprofit in the past. It is also a good idea to check out what your competitors are doing and what is working for them.
It is also beneficial to collect data about your audience and what their needs are, etc.
You can shortlist fundraising strategies that are aligned with the mission of your nonprofit.
However, you must ensure that the campaigns you select are well within your budget.
3. Choosing Campaigns
There is a wide range of fundraising methods available for nonprofits to choose from.
However, you need to bear certain things in mind while choosing them:
- Ensure that your fundraising campaigns reach a broad range of donors. Create fundraising programs that facilitate small, medium, and major donors to participate in campaigns and donate easily.
- Encourage recurring donations instead of one-time donations. This will increase your donor base as people who may not be able to donate large sums will still be able to donate.
- Choose fundraising campaigns that are aligned to the mission of your nonprofit.
- Make sure that you make it easy for your donor to make donations through mobiles.
- Select fundraising strategies that are easy to use.
Here’s are some effective methods for fundraising:
Online donations: This is when donors contribute to a nonprofit through its online donation page.
In-kind Donations: These include non-monetary donations like food, drinks, equipment, etc. In-kind donations are usually given by companies.
Text-to Give: This is a simple text-to-give technique for donating wherein the donor texts a code when he wants to donate. Nonprofits establish codes, a campaign keyword with a predetermined donation amount. So, when a donor texts the keyword to the code, the predetermined donation amount is billed to their mobile phone bill.
Auction: Charity auctions are one of the most effective ways of fundraising. In an online auction, bids are invited for articles that are displayed by the nonprofit on different channels for a specific time. These bids are compared, and the highest bidder gets the article. You can organize a virtual event where the winning bids are announced.
Peer-to-peer fundraising: In peer-to-peer fundraising, people who support your nonprofit collect donations for you by asking their friends, contacts, etc. to donate. Donors can contribute through donation pages of your supporters. These pages are linked to your nonprofit’s main donation form.
Besides these, there is a myriad of other fundraising options like crowdfunding, corporate grants, etc. It is recommended that you check the features of each type of fundraising strategy and choose the ones best suited to your nonprofit and your donors.
One of the most important aspects for raising brand awareness and increasing donor base is marketing your brand. And, in the current scenario, digital marketing strategies are a must.
So, you need to increase the visibility of your brand with search engine optimization, email marketing, social media marketing campaigns, etc.
You can increase your website traffic by posting fresh content regularly on your website. Make sure that you market your brand effectively with high-quality content.
Email marketing is one of the most effective strategies to market your brand to your audience. Email marketing helps you establish a personal relationship between the recipients and your brand. Emails are communication channels through which you can tell your donors about your mission, let them know how their donations are helping your organization reach its fundraising goals, etc. This helps build trust and loyalty.
With the rising number of social media users worldwide, it can be considered as an effective marketing strategy to reach a wide audience.
You can choose the right blend of marketing strategies for effective fundraising.
Effective marketing strategies can also help attract corporate sponsorship to increase your overall fundraising.
After executing a fundraising campaign, you need to measure its effectiveness. This will help you understand the areas for improvement in your campaigns so that you can plan better strategies.
Also, make sure that you collect feedback from your participants in the campaigns. This data will help you enhance your future campaigns.
These can be considered as the building blocks for any fundraising strategy. You can customize your fundraising campaigns based on them.
iConnectX is a platform that streamlines all nonprofit fundraising campaigns. This platform has all the features tailored to the needs of nonprofits.
In this blog, we will dive deeper to understand What is Text-To-Give for nonprofits, How it works, why Text-To-Give is becoming so popular, what are the benefits of Text-To-Give and how iConnectX subscribed nonprofits can take advantage of this great nonprofit tool.
So, let start with What is Text-To-Give?
Text-To-Give, also known as text-to-donate, is a monetary donation process using mobile device texting function. Text giving simplifies the donating process to happen anytime and anywhere within a few clicks. The Text-To-Give process enables nonprofits of all sizes the ability to make it easier for their supporters to donate by providing modern & trending methods to help them increase fundraising.
Often, you have heard the Text-To-Give referred to by many names, such as:
- Text Giving
- Mobile Giving
Regardless of what we are calling it, this modern and trending fundraising approach has the power to transform your fundraising.
How Text-To-Give works
Nonprofits are provided a 10-digit phone number that acts as a mobile device text number. The number is advertised through marketing activities, events, or campaigns the nonprofit initiates. Donors text a donation amount to the phone number and receive back an instant message with a link to a donation page with that amount already prefilled on the form. Nonprofits can designate these donations towards annual fundraising, events, or to a specific cause.
How The Text-To-Give Process Works for Nonprofits and Donors
Text Giving is a straightforward process. Let’s take a deep dive into the understanding of the process from both the nonprofit and donor perspectives.
How Text Giving Works for Nonprofits:
Step 1: Choose a platform – When selecting a Text-To-Give platform or provider, make sure you research and select the one that will work for your needs and budget. Review the features your nonprofit is looking to use to raise funds while keeping your donor’s data secure.
Step 2: Get your Text-To-Give unique phone number – Each nonprofit receives a unique phone number that is used to receive the donation message. The nonprofit will need to select the keywords which can be used by donors in the message. This provides a way to understand that the donation is made for a specific Text-To-Give campaign.
Step 3: Promote the number in your campaigns – Once everything set-up, you will need to promote your Text-To-Give number in your marketing campaigns so donors can access and donate. Use your phone number in emails, events, and website. Make it easy for them to notice and donate to your cause.
Let’s understand how it works for Donors
Step 1: Texting to the number – Donors initiate the transaction by sending a text message to the nonprofit’s designated Text-To-Give phone number promoted in their marketing. The message usually contains a Donate to “Keyword” and a dollar amount. Example “Donate $100 to the Giving Fund”
Step 2: Incoming Text! The Donate Link – Within a few seconds of texting, donors receive a confirmation link to donate the amount they sent. Donors click on the link and are provided a secure form to fill out and enter their credit card info.
Step 3: Done! – Donors click on the submit button and their donation is made. They receive a confirmation text to authenticates the transaction. It’s as simple as that. A few clicks and the donation is complete!
So, why this Mobile Giving trend is becoming so popular?
For nonprofit organizations, donors are most likely to have their mobile devices with them on a regularly basis and are comfortable giving on a device they use regularly. It just makes sense to incorporate a Text-To-Give feature for nonprofit donations. Furthermore, Text-To-Give can be completed in simple, easy steps, making it a fast and convenient donation process.
The first question that comes to mind, will people use the Text-To-Give to make donations? Here are some stats as to “Why”:
- There are 3.5 Billion smartphone users worldwide.
- US Adults spend an average of approximately 3 hours per day on their smartphones
- 2/3rds of internet shoppers use a mobile device vs. a home device (desk/laptop).
- 6 out of 10 prefer mobile vs home device.
- 54 % of nonprofit emails are read on mobile.
- 58% of nonprofit social media happens on mobile.
- 95% mobile phone adoption rate for US adults.
- 52.6% of global web traffic is from mobile devices
Benefits of Text-to-Give for Nonprofits
- Quick Money: As found in statistics, most individuals use a mobile device, it is a great way to quickly raises funds for the nonprofit’s causes and programs. Donors can easily submit their donation is a few simple steps.
- Raising Awareness: Because donors spend more time on mobile devices, it is easier to capture their attention (through social and digital media) to raise awareness about programs and causes. Using the provided Text-To-Give phone number in digital advertising reaches a larger audience.
- Engagement Opportunities: Text-To-Give helps nonprofits reach potential donors easily. It is easy for nonprofits to remind donors about causes, programs, campaigns, events, and other engagement opportunities.
- Communication Becomes Easier: Text-To-Give allows nonprofits to collect the donor’s name and phone number for future campaigns. This information can be used to tailor further communication with donors and potential volunteers.
- Donor Retention: Donor retention becomes much easier and cost-effective using a simple communication through campaigns that provide an easy way to enable donors to support their favorite causes.
Benefits of Text Giving for Donors:
- Easy Giving: With text giving, donors can raise funds for nonprofits anytime, anywhere. This is among the fastest payment mode and is not required to wait for long periods.
- Secure Payment Mode: Mobile Giving platforms must adhere to PCI standards to keep the donor’s credit card information safe and secure and will not be compromised at any circumstances.
- Networking with Nonprofits: Text Giving gives a new way for donors and volunteers to get in touch with nonprofits.
- Use-to Technology: Donors use texting every day in life to communicate with family and friends. Text Giving makes use of familiar technology that donor uses in daily life, makes giving easy.
Text-to-Give has quickly become a must-have feature for nonprofits, and of course for good reason. In addition to boosting fundraising, text fundraising allows nonprofits to improve donor engagement and retention, receive more participation in their programs, and helps build long-term support.
The platform that can provide Text-To-Give and more, iConnectX. Text-To-Give is the modern, trending fundraising way that allows donors to make donations to nonprofits of any size irrespective of their location or area of services via mobile. On iConnectX, using phone native texting applications, donors can instantly text donations and amount to donate to their favorite nonprofits. The respective nonprofit sends a response with a payment link via text message to the donor’s mobile number. The donor can enter the amount of their choice, enter the keyword for the cause they support and click on the submit to send successfully.
This along with auctions, event ticketing, fundraising, advocacy, and a community of professionals through which to market, all built within iConnectX. One platform, one login, one low subscription price for use. iConnectX.com, register your nonprofit now.
Why Prefer iConnectX for Text-to-Give for Nonprofits?
Why use iConnectX? We try best to make all events and campaigns simpler and more profitable for nonprofits. Whether you are a large or small nonprofit organization, iConnectX is always on the lookout for trends to make your events stand out.
See the comparison below and view how we stack up against the competition. Plus, your activity marketed in the marketplace, a community with thousands of charitable-minded professionals.