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Discover the Power of Peer-to-Peer Fundraising: Easy Ways to Acquire New Donors for Your Nonprofit

Discover the Power of Peer-to-Peer Fundraising: Easy Ways to Acquire New Donors for Your Nonprofit

Posted on June 9, 2023
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By now, you have probably seen people on Facebook use their birthday to raise money for nonprofit fundraising for a cause using an online donation software platform like or The reason you see a lot of them is because they work.

Such fundraising is called peer-to-peer fundraising.

Peer-to-peer fundraising has emerged as a powerful tool for non-profit organizations to raise funds and engage supporters. It involves individuals soliciting donations from their network of friends, family, and acquaintances, usually through social media, rather than relying solely on traditional fundraising methods.

This approach offers several distinct benefits for non-profits:

Amplified Reach:

Peer-to-peer fundraising expands the reach of non-profits beyond their immediate network. By empowering supporters to fundraise on their behalf, organizations tap into the personal connections and social networks of their advocates. This approach allows non-profits to engage a broader audience and attract new donors who may not have been previously aware of the organization or its cause.

Use All Your Networks:

The most common social media platform for peer-to-peer fundraising is Facebook. But be sure and extend your efforts to Twitter, Instagram and LinkedIn as well. Write a blog post(s) about what the money you raise will do for the audience you serve, and link to the post with the call-to-action of a fundraising website donation link from, for example,

Increased Donor Engagement:

Peer-to-peer fundraising provides an opportunity for supporters to actively participate in the non-profit’s mission. By involving individuals as fundraisers, non-profits foster a sense of ownership and connection among their supporters. Fundraisers become ambassadors for the cause, passionately advocating and raising awareness within their circles. As you add donors to your database, make sure to set up automated online donation reminders and thank you’s, which you can do through

Enlist Partners:

Non-profits should partner with as many local businesses as possible. A Human Society would do well to partner with a pet supply store. Not only will they usually help with adoption days, but maybe post signage that rounding up a bill will send that money to the Humane Society. Be creative about asking local business leaders and owners to serve on your board, and support the organization through their businesses.

Enhanced Fundraising Potential:

Instead of relying on a limited number of staff members or volunteers to solicit donations, an organization leverages the collective efforts of numerous fundraisers. With each individual reaching out to their network, the fundraising capacity grows exponentially. This approach allows non-profits to tap into the power of social influence.


Traditional fundraising methods often involve significant costs, such as hosting events, printing materials, or hiring professional fundraisers. In contrast, peer-to-peer fundraising leverages technology and social media platforms, which are relatively inexpensive and widely accessible. By utilizing online platforms and online fundraising platform like, non-profits can minimize overhead costs, allocate more resources directly towards their programs and initiatives, and maximize the impact of each dollar raised.

Data Collection and Analysis:

Peer-to-peer fundraising provides valuable data and insights that can inform future strategies. Through online fundraising platforms, non-profits can collect and analyze data on donor behavior, preferences, and trends. This information helps organizations better understand their supporters, tailor their messaging, and identify potential opportunities for further engagement.

Peer-to-Peer Advocacy:

Peer-to-peer fundraising not only raises funds but also generates awareness and advocacy for a non-profit’s cause. As fundraisers passionately share their personal stories and motivations, they effectively become advocates for the organization. This word-of-mouth promotion can inspire others to get involved.

Peer-to-peer fundraising has revolutionized the way non-profits engage with their supporters and raise funds. By harnessing the power of personal networks and technology, organizations can amplify their reach, foster donor engagement, and unlock significant fundraising potential. The benefits of peer-to-peer fundraising go beyond financial contributions, providing non-profits with valuable data, advocacy, and community building opportunities.