3 Challenges that Every Charity or Nonprofit Faces When Fundraising

3 Challenges that Every Charity or Nonprofit Faces When Fundraising

Posted on Aug 17, 2018

Fundraising is your organization’s lifeblood. It’s what allows you to achieve your mission, help others and keep bringing in more resources to fund those efforts further. 

But coming by those funds? That’s not easy feat. 

Today’s consumers are inundated with opportunities to give. Grocery clerks ask for donations at checkout. Friends ask for money via Kickstarter and GoFundMe. Brands like Toms offer hot clothing items for a cause. The options for giving are endless, and it can be hard to stand out from all these organizations – let alone draw funds away from them. 

Still, that doesn’t mean it’s impossible. Consumers today are very socially conscious – and they really want to give. Let’s look at some of the more common fundraising challenges charities face nowadays – and how to overcome them and attract those dollars. 

Finding New Donors 

People are careful about who they give their money to. They do thorough research, they ask friends and family, and they reach out to others with their same values and ideals. If your name doesn’t come up in that research, they might not know you exist. 

Though it can be hard to focus on marketing when you have such world-changing goals in mind, investing just a little time in social media or community events can make a big difference. You want your charity visible when someone’s ready and willing to give! 

Donor Retention 

Someone might donate once, but getting them to donate twice or even more regularly? That can be pretty difficult. The key to retaining donors lies in the value you’re able to provide them. What are they getting in return for their donation? 

Make sure you send them a personalized thank you note, and keep them apprised of what their dollars are doing. Include them and honor them. Empower them to carry your message and bring in others to donate as well. 

Lack of Resources 

Most of your resources are probably going toward your overarching mission – as they should. But tight cash flow doesn’t necessarily mean you can’t get your name out there. Partner up with other organizations in your area, and feed off each other’s strengths and resources.  

Co-host events, utilize free tools like social media, and see if you can secure any local media coverage. It might take some creativity, but the added exposure will be well worth it in the end. 

Joining a platform like iConnectX can also help put your non-profit or charity on the map. A unique digital tool that connects expert mentors with industry professionals from all around the world, iConnectX lets you raise funds in an easy, hands-off and, most importantly, free way. Sign up today and see what we’re all about.

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