Building Your Prospect List: 3 Tips for Nonprofits
Posted on September 14, 2018
When you’re launching a new campaign – or even a completely new nonprofit, for that matter – initial lead generation can be hard.
You know you need to get your cause in front of the right people – the movers, shakers, and donors who can make a difference – but how do you identify who those people are? More importantly, how do you connect with them, cultivate those leads, and provide them with what they need to join your movement? Here are some tips to help:
Challenges the Nonprofit Faces for Fundraising: Building Prospect List
Fundraising for any nonprofit organization is lifeblood. It allows you to achieve your mission. The challenges the nonprofit organization faces for fundraising are finding new donor or prospects, prospects retention and medium to target them.
Identify Your Target Audience
The first task of building a targeted prospect list starts with whom you want to target. Analyze your existing customers and filter out the thing which stands them out as prospects:
Look at specific information including age, location, gender, income, interests. Research the past users’ details, sales, customer database, market surveys and refine it to focus on your targeted prospects list.
Add a list of your users’ referrals. Generally, the users refer to the audience who is very similar to them and carry the same interests and easy to be offering the services.
Look for Companies that Share Your Values
Start from the top. Find organizations, corporations, and businesses that support your same causes and align with your general values and mission. Use a tool, like Hunter.io, to find email addresses for top-ranking executives at the organizations you’ve identified. Simply search the domain name for the company in question and you’ll have direct email addresses to the company’s top officials in seconds.
If you can’t find the addresses you need in Hunter, consider using LinkedIn to reach out (send an InMail message), or use good old Google to find an alternate form of contact. These days, it’s never a lack of resources, it’s a lack of resourcefulness!
How to Build A Prospect List with Influencer in Industry
Build a list of prospects whom you want to target in your event. Contact them and work on building a working relationship with them. Encourage them to visit your website and take part in your events. As an influencer in his or her sector, their one tweet regarding your event, or a guest blogging or shared experience online about your event can draw the number of traffic on your website and backlinks as well which helps to rank your website better in SERP. You can signup here (www.iconnectx.com) to register your nonprofit organization and users listed on the website can directly donate fund to your charity.
Utilize a Good CRM
Customer Relationship Management tools are crucial – both at the beginning of your nonprofit’s journey and once you’ve established yourself as a successful nonprofit. At first, they allow you to easily sort, manage, and store all your new contacts – the leads you’ll be cultivating and nurturing over the coming years. These tools can even help you track your leads through your sales funnel, so you can ensure that proper follow up and personalization of your touchpoints with each one of them.
Later, in the sales funnel, CRM can function as valuable learning tools. With tons of historical data on every lead you’ve interacted with, you possess the ability to better understand your donor base, as well as what they need to convert and act with your cause.
Leverage an Email Management Tool
Solutions like Mail Chimp and Constant Contact can help you create rich, targeted, and most importantly, automated email campaigns that connect with leads at exactly the right point in the sales funnel.
They also cut down on the time it takes your team to nurture leads and allow you to track detailed data points like open rates, link clicks, and more. Many email tools even have built-in design functions that help make your campaigns look better visually, too.
Another great way to find new prospects is through iConnectX. A unique digital mentoring tool, iConnectX lets vetted nonprofits and charities earn donations just by being a mentor’s organization of choice. Sign up and learn more today.