Fundraising Trends to Watch in 2022
Posted on December 15, 2021
As the year ends, it’s time to level-set, review successes and analyze our challenges. It’s also the end of the year, which means it’s giving season for nonprofits. Charities are pushing for end-of-year donations as many supporters feel particularly generous during the holidays – and look for yearly tax breaks.
The pandemic gained traction in many places and that means nonprofits will continue to find creative ways to engage with donors and host events. One thing we know for sure is that virtual events are here to stay. What else is in store for
The nonprofit sector has adapted quite well to the pandemic situation in the past two years implementing changes like virtual events, non-contact payment options, etc.
Here’s an overview of the Top Fundraising Trends for 2022:
Virtual Events are Here to Stay
In 2020, many nonprofits started utilizing virtual and digital fundraising. From online auctions to peer-to-peer fundraising, online strategies dominate. Nonprofits have found these fundraising strategies effective, as have donors. Online and virtual fundraising is no longer a novel concept – it’s the norm – and supporters expect it.
COVID protocol insists on minimizing contact. Therefore, offering non-contact payment options to donors is mandatory. Non-contact payment is safe and easy way for nonprofit supporters to engage with their cause of choice.
Some of the popular methods for non-contact payment are:
Scan to Give:
In scan-to-give, a nonprofit provides a QR code for donors. This is a fats, simple and secure way to donate since software donation tools employ multiple levels of security.
Text to Give:
Text to give is another effective donation option. In this method, the donor messages a keyword to a short code number. The donation amount is then tacked on to the donor’s monthly mobile phone bill, with the service provider donating to the nonprofit. This popular donation method works well for donors since they do not need to create any new online accounts with their nonprofit of choice.
Text to Donate:
Like text to give, the donor sends a keyword to a short code. Then, the supporter is directed to an online donation to complete the donation.
Cashless donation options like using credit cards and debit cards are far from new, and they’re not going anywhere. Credit cards offer a safe and secure mode of transfer and are suited for recurring donations.
A convenient contactless method of donating to charities, blockchain facilitates global and secure payments easily. A benefit of a blockchain payment is that the donors do not incur any currency exchange fees when donating internationally. Blockchain technology processes data safely and mitigates fraud.
Charities can boost donations by accepting payments in cryptocurrencies like Bitcoin, Ethereum, and Stellar. People like using cryptocurrencies because they are easily transferable; however, they do incur securities and can be overly complex compared to other modes of cashless donations.
Social Media Promotions are Necessary
As per Statista 2020, there are currently 3.78 billion daily social media. This amounts to 48% of the total world population and the number of users increases daily. It is critical for nonprofits to leverage the power of social media marketing in order to reach the largest potential audience.
When employing social media marketing, it’s important to pinpoint the social channels used by your target audience. Social media channels offer users access to statistics like reach, link click, likes, and shares.
Social media campaigns tailored to the target audience and their social media use allow advertisers to reach the right audience at the right time, making it an effective way to reach a wide audience for fundraisers.
Social media pages on Facebook and LinkedIn allow nonprofits to communicate their key messages to supporters (and potential supporters). Creative and strategic brand storytelling on social media helps organizations hit their supporter’s “sweet spot” by addressing their issues and they outcomes donors seek from charitable organizations.
Don’t Miss out on Email Marketing
Today’s customers demand personalized attention. Email Marketing is the best digital marketing strategy to provide a personalized experience to your donors. Build a rapport with your audience with regular emails. Make sure that you acknowledge the donations made and send regular emails in the form of newsletters, etc. to keep your subscribers. Inform your subscribers of any fundraising event you plan to host. You can encourage them to be a part of your fundraiser through peer-to-peer fundraising, etc.
Artificial Intelligence (AI) will Make its Presence in the Realms of Nonprofits
Automation is making headway in various sectors to take over routine tasks and offer more time to employees for creative activities. Automation will provide several benefits in the nonprofit sector as well. Nonprofit organizations will have more time for activities other than mundane everyday tasks. This will offer them time for innovative thinking to create more engaging events, etc.
COVID 19 pandemic has created a shortage of staff in various sectors. The nonprofit sector is also experiencing issues with the workforce in terms of shortage of volunteers and others. AI is an inexpensive way of minimizing labor-intensive tasks. Automation works seamlessly to help nonprofits to achieve their goals.
2022 will see more nonprofits using AI to boost their efforts.
Any digital fundraisers or contactless giving may be hosted using a fundraising platform. These platforms help in organizing virtual events, facilitating different payment modes, organizing social media marketing campaigns, email marketing campaigns, and more.
Each platform has its unique set of features to facilitate organizing various types of events, etc. These platforms are available at different prices.
Make sure to check the features of the platform and select the one that is best suited for nonprofit functions.
iConnectx is a platform that includes all the features required to host any type of fundraising event. It also facilitates secure and quick payment options. iConnectx also includes features for effective marketing campaigns for nonprofits.
iConnectx will take your nonprofit’s fundraising seamlessly to 2022!